The Bakery is a new ecommerce platform for exchanging product data and for simplifying order management. Existing APIs and processes are integrated and ultimately simplified.
Interview by Viktoria from Tiburon-TV:
The Bakery is strongly associated with Intershop, but wants to be independent and open to all software and partners. Small manufacturers and shops can join, because costs incur only per transaction.
What does this mean for businesses? Who should actually use this platform?
Large Online+Offline-Shops like otto.de or conrad.de save on costs for ordner management software and maybe on stock-keeping.
Medium-sized Online-Shops, like notebooksbilliger.de, can increase their product range while saving on stock-keeping and reducing risks.
Small Online-Shops will be totally reinvented. A couple who organizes beautiful weddings and posts pictures in their blog could set up a small shop with carefully selected products from their favourite manufacturers. Their avid blog readers and admirers will love it.
A blog like netbooknews.de might as well offer an online shop. With full selection of relevant products and transparent pricing. The writers are careful not to praise sponsored products. But their audience could appreciate a direct connection between the place they consult and the netbook manufacturers.
Social shopping applications or any innovative shop concept could tap into a large and reliable products database and combine this with their own ideas and processes.
Fulfilment centers should support the platform and prepare to fulfill orders from one end customer with products of several different manufacturers. This element is crucial for the acceptance of The Bakery, because customers expect to get their order from one shop delivered in one package. Ultimately, this could mean the rise of large fulfillment and logistics centers outside the large towns. Manufacturers would ship to there, as timely as possible. The fulfillment center stores the products temporarily, prints the packing slip, packs the products into one box, and delivers it to the customer.
Affiliate networks, like affilinet or zanox, should expect to loose much of the xml product data based business. Or reinvent it by using The Bakery.
Currently, affilate shops get no love. They work with Amazon, Zanox, Affilinet etc only to get a complicated API with spotty product metadata, waving product selection and bad conditions for revenue sharing.
So, if you are an investor, looking for a great opportunity, what you need to invest in right now: Build the Super Affiliate Network that
- - takes small shops seriously
- - makes it easy for shops to search and explore products to add to their range of products
- - provides well-defined APIs and modules, as well as readymade shop systems
- - has fair and transparent revenue sharing
- - optionally features an own login & payment system that works across shops
Related link:
Vortrag von Hagen Fisbeck
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